English? Très chic.

It’s been trendIMG_6371.jpgy in the states for a while now to put random French phrases on clothes and bags, and I’ll be the first to admit that I’m a sucker for the French tees that line the shelves of J.Crew and Madewell. That’s why I’ve been somewhat amused that, in many of the clothing shop windows in Geneva, what do I see? English, English, English.

It makes sense when you think about it: French has a certain cachet in the states, especially in the fashion world, and it seems like faraway America has it’s own draw in Europe. And like many of the French phrases on clothing back home, some of the English taglines here are pretty silly.

Here’s one of my favorites from my walk back to our hotel from the coffee shop this afternoon (still puzzled… Laguna vs Beaches – Partytime?)

One thought on “English? Très chic.

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